Know which companies are about to spend millions on transformation — before your competitors find out.

Boards disclose their strategic commitments to shareholders 12–18 months before anyone else notices. We read every filing. You get the intelligence.

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Why This Matters

Two companies. Two AI strategies.
Only one disclosed real outcomes.

Both are household names. Both invested in AI. The difference between them is the difference between a winning pitch and a wasted one.

Lloyds Banking Group
Financial Services · FTSE 100
2023
GenAI identified as strategic risk in annual report
2024
Dedicated AI team disclosed to shareholders
2025
Team scaled to 50+, multiple applications launched
Disclosed Financial Benefit
None
Dunelm
Retail · FTSE 250
2022
Board-level digital and data hire mentioned
2023–24
Transformation narrative strengthens across filings
2025
Board discloses measurable efficiency programme
Disclosed Financial Benefit
£22m efficiency gain
If you're selling transformation services, which account would you prioritise? And how would you have known the difference without reading 400 annual reports?
The Problem

Your competitors are reading the same press releases you are.

1

By the time it's news, you're too late.

Transformation programmes hit LinkedIn and trade press months after boards have committed the budget. Five firms are already pitching by then.

2

AI theatre is everywhere. Real outcomes are not.

Every company mentions AI. Few disclose measurable results. If you can't tell the difference, you're chasing vanity projects instead of real mandates.

3

Nobody reads 400 annual reports.

The intelligence is there — in board disclosures, risk language, strategic commitments. But no human team can process it at scale.

What You Get

Transformation intelligence, structured and tracked.

We extract, structure, and monitor board-level disclosures across AIM to FTSE mid-cap — and surface the intelligence that changes how you prioritise accounts.

01

Company Trajectories

Multi-year transformation narratives for every company we cover. See how board language evolves, where investment appears, and whether outcomes materialise.

02

Sector Intelligence Coming Soon

Peer comparison across sectors. Which companies are progressing, which are stuck in pilot phases, and where board pressure is building.

03

Real-Time Alerts Coming Soon

Automated monitoring of new filings and regulatory disclosures. Know when a company updates its strategic commitments — the day it happens.

04

Pitch-Ready Briefs

Going into a pitch? Get a structured intelligence brief on any company we cover. What they've committed to, what they've delivered, where the gaps are.

400+
Companies Tracked
8,400+
Signals Extracted
3,700+
Strategic Initiatives

The intelligence is in the filings.
Your competitors aren't reading them.

Request a free intelligence brief on your target accounts. If it's not sharper than anything you've seen, you've lost nothing.

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